Bahama Times

Wednesday, Dec 06, 2023

Gen Z is all about 'real moments' when traveling - and that means hotels are pushing to reinvent themselves fast

Gen Z is all about 'real moments' when traveling - and that means hotels are pushing to reinvent themselves fast

Young vacationers say they want a full experience when traveling, and that includes having a memorable place to stay.
Gen Z is on the move, and they're pretty particular about where they stay while on vacation.

As the generation born between 1997 and 2012 becomes the future of the travel industry, some hotels are catching on to their spending power and influence — and shifting to create the ideal Gen Z traveler experience.

Post-millennials are looking for more unique and memorable moments from hotel stays, according to a report from Skift. For them, it's about being real and relatable online rather than crafting an image, following a trend of viral content that speaks directly to viewers with fewer frills.

"When it comes to traveling, Gen Z prioritizes authenticity and living in the moment," said Sharon Silverstein, the head of US verticals at Snapchat parent company Snap. "They don't only share the most picture-perfect photos. They appreciate the funny, silly, real moments that make a trip truly memorable."

Hotels that offer more than just a late check-out and a complimentary breakfast are more likely to attract travelers that want to document memories made at the hotel.

Insider spoke to two young travelers who say they're willing to splurge for the right vibes.

Joshua Napier, a 25-year-old luxury retail client advisor, told Insider that his main concern is which amenities he can enjoy during his stay, but he's also interested to learn more about the history of the hotel and how it's changed over the years.

"I like to know the stories of the hotel. I want to know who stayed there, any past remodeling, and why they made certain design choices," Napier told Insider.

This, he told Insider is why he stays at Sixty LES when he's in Manhattan. He praised the establishment for its hands-on care.

"Hospitality is important for me. Sixty LES feels like a neighborhood as soon as you walk out the door, and the inside gives you the urge to leave your room and enjoy amenities like the pool, bar, and lounge area."

He added: "It has unique shared balconies for some rooms that helps me feel like being friendlier. Not to mention, a terrace in Manhattan is a luxury."

One Florida-based hospitality expert said hotels should consider Gen Z's connection to the digital world — for both work and pleasure — to better target young travelers.

"Hoteliers must learn to create an atmosphere that combines work and fun to appeal to this new mindset of travelers, with an emphasis on technology and social media moments," Daniel Berman, president and CEO of hospitality company AD1 Global wrote for Forbes.

Berman added: "Having a restaurant with a bar equipped with interactive TVs and phone chargers makes a very convenient stay for Gen-Zs. They can relax after their flight and invite their friends to spend virtual time together, having fun without needing to leave the hotel premises."

Publisher Morgan Lindsay, 23, echoed Napier's desire for amenities, but added that she doesn't want a hotel that feels like home. For her, vacation should feel more like a good dream than real life.

"I'm trying to vacation from my real life and my reality. I don't want to feel like I'm at home," Lindsay told Insider.

Seattle-based designer Andrea Dawson Sheehan told Skift that she takes design inspiration from her child, who is Gen Z; that generation wants "to personally be part of hotels' stories" when they stay.

"(Gen Z wants) to feel like they're doing something – that they're relevant — because they're living at home and can't afford to live otherwise. So Gen Z spends its money on experiences, but they want those experiences to be educational and have values that support their beliefs," Dawson Sheehan said.
Newsletter

Related Articles

Bahama Times
Close
0:00
0:00
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Israel: Unprecedented Civil Disobedience Looms as IDF Reservists Protest Judiciary Reform
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Joe Biden admitted, in his own words, that he delivered what he promised in exchange for the $10 million bribe he received from the Ukraine Oil Company.
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
Europe is boiling: Extreme Weather Conditions Prevail Across the Continent
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Italian Court's Controversial Ruling on Sexual Harassment Ignites Uproar
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
40,000 child slaves in Congo are forced to work in cobalt mines so we can drive electric cars.
BBC Personalities Rebuke Accusations Amidst Scandal Involving Teen Exploitation
A Swift Disappointment: Why Is Taylor Swift Bypassing Canada on Her Global Tour?
Historic Moment: Edgars Rinkevics, EU's First Openly Gay Head of State, Takes Office as Latvia's President
Bye bye democracy, human rights, freedom: French Cops Can Now Secretly Activate Phone Cameras, Microphones And GPS To Spy On Citizens
The Poor Man With Money, Mark Zuckerberg, Unveils Twitter Replica with Heavy-Handed Censorship: A New Low in Innovation?
Unilever Plummets in a $2.5 Billion Free Fall, to begin with: A Reckoning for Misuse of Corporate Power Against National Interest
Beyond the Blame Game: The Need for Nuanced Perspectives on America's Complex Reality
Twitter Targets Meta: A Tangle of Trade Secrets and Copycat Culture
The Double-Edged Sword of AI: AI is linked to layoffs in industry that created it
US Sanctions on China's Chip Industry Backfire, Prompting Self-Inflicted Blowback
Meta Copy Twitter with New App, Threads
The New French Revolution
BlackRock Bitcoin ETF Application Refiled, Naming Coinbase as ‘Surveillance-Sharing’ Partner
×